HP Partner First News

Transformational selling

As HP partners drive digital business transformation for themselves and their customers, HP’s global channel organization is shoulder to shoulder with them on the journey.

HP has recognized that to compete and thrive, we need to keep pace with customers’ new digitally driven expectations. And that’s why HP has embarked on a massive, companywide digital transformation and business reinvention designed to propel the company into the digitally focused, experience-oriented environment that customers value. A core objective of HP’s transformation is to make doing business with HP easier by creating “seamless sales” -- integrated digital experiences for partners, HP sales representatives, HP operations and customers worldwide. To this end HP is developing a suite of digitally focused sales tools and processes that work together in intuitive, powerful, experiential and mobile ways from beginning to end. HP refers to these as the learn-to-earn continuum.

Learn more here.